Revenue Partnerships
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The operating system for an affiliate program

Revenue OS

How one AI affiliate manager and one person keep thousands of affiliates warm, talking, and sending business. Every partner has a living contact card, so every conversation is written for that one person. The agent works inside the systems you already use, and a person approves every message before it goes out.

Watch Revenue OS work the four buckets on an example roofer: old leads in the CRM, new leads from social and outreach, partners, and places to show up. Then see the Revenue OS Map for roofers, business loans, insurance, realtors and HVAC.

Every partner has a living contact card

This is what makes every conversation different. Before anyone texts a partner, their record becomes a card: who they are, who they serve, what they want, what was promised. Every message is written from that card, and every reply and every recorded call adds to it. No two conversations are the same, because no two cards are.

Contact card · Dana Reyes · example
tier
Executive
niche
Trucking
manager
Justin
joined
2023-04-11 · 29 months
last deal
2025-06-18
channel
text, after 4pm
next step
Call Thu 2pm
complete
40% → 100%

Profile

Bookkeeper for owner-operator trucking companies. Sent two deals in 2025, then went quiet during tax season. Wants referrals that actually close.

What they want

  • "More referrals that actually close" (reply, Oct 3)

How they work

  • Mostly owner-operators, 1–5 trucks (reply, Oct 3)
  • Prefers text; calls after 4pm (call, Oct 8)

Open loops

  • Send the one-page referral guide by Friday (call, Oct 8 · task created)

Calls

  • Call with Dana · Oct 8
Dana Reyes Executive Justin Trucking Webinar Call · Oct 8

Every partner links to their tier, niche, manager, source and calls, so "Executive partners in trucking who said after tax season" is one search.

They wrote"Sure, Thursday works. Mostly owner-operators these days."
Our last text"Open to a quick call this week?"
Read asBook a call · a time named · a new fact for the card
Planned moveConfirm Thursday, don't resend the booking link
DraftThursday works, Dana. I'll give you a call then. Talk soon!
  1. Before the first text

    The record becomes a card: tier, join date, last deal, source, manager, linked to their hubs. Thin records are flagged, never guessed.automatic · no AI for plain fields
  2. The first text is written from the card

    One true detail from their record, who's writing and why now, and one question. Never a past conversation that didn't happen.agent drafts · a person approves
  3. Every reply adds to it

    Facts go onto the card with their source and date. The next message asks for the most useful thing still missing, never something it already knows or just asked.agent · every 20 minutes
  4. Every call adds to it

    The recording's transcript is read; facts update the card, and every promise becomes an open loop and a task with a due date.phone calls or any video recorder
  5. The card becomes a plan

    Once it's complete enough: who they serve, what their clients need, which of your offers fit, and the next 30 days. The manager walks them through it on the next call.agent drafts · manager presents

Every card is yours. You can open it and read it like a note, it links to the partner's tier, niche, manager and calls, and the details your team uses every day stay in step with the records you already keep.

Every affiliate has a lifecycle, and the agent keeps it true

"Silent" means no reply and no deal. The daily sweep moves each affiliate between stages and tags them. A reply or a deal brings them straight back.

flowchart LR
  A[Applied] -->|onboarding drip · 14 days| O[Onboarding]
  O --> AC[Active]
  AC -->|deal in last 30 days| P[Producing]
  P -->|no new deal| AC
  AC -->|45 days silent| Q[Quiet]
  Q -->|60 days · personal check-in| Q
  Q -->|90 days silent| D[Dormant]
  D -->|180 days silent| X[Dead]
  Q -->|replies| R[Reactivated]
  D -->|replies| R
  X -->|replies| R
  R --> AC

The rhythm: nobody goes more than two weeks without hearing from us

One affiliate's month. Touches alternate SMS and email. Offers rotate between a new program or product, a growth service, an event, and a partner incentive.

Bi-weekly touch (SMS ⇄ email) Monthly offer Newsletter (1st & 15th) Partner training Daily sweep
RuleTriggerWhat happensHow it's sent
Bi-weekly touch14 days since last touchValue tip, partner win, or quick questionAutomated
Monthly offer30 days since last offerA new program, a growth service, an event, or an incentiveAutomated
Personal check-in60 days silent"How's it going? What can I do to help? Seen the new programs?"Agent-drafted, manager-approved
Dormant reactivation90 days silent4-touch win-back; past producers get a personal noteAutomated, or personal
Dead-lead campaign180 days silent, every 90 daysWhat's new → free growth service → breakupAutomated
"Check back with me"They named a dateA note, a task and a follow-up date; lands in that morning's queueAgent-drafted, manager-approved

The daily loop: a short list and ready drafts by 8am

This runs every weekday on a schedule. The manager's job shrinks to reading one card, editing if needed, and approving.

  1. Health check

    Everything connected, outbound not frozen, today's send counts.agent · automatic
  2. Sweep and retag

    Every affiliate is scored for silence. Lifecycle tags and pipeline stages are updated. Silent 30+ and 90+ are counted.agent · automatic, audited
  3. Build today's queue

    "Check back with me" follow-ups first, then 60+ day check-ins, with past producers ranked highest. Capped at 40 per day; the rest roll over.agent · automatic
  4. Draft personally

    One message per person, from their profile, niche, source, last deal, and their own last words to us.agent
  5. One approval card

    The whole batch is locked and sent to you in one place. Nothing leaves until a human approves it.manager · one click
  6. Send and record

    Messages go out, last-touch dates update, follow-up tasks close, and the day is written to each partner's card.agent
  7. Bulk cadence

    Bi-weekly touches, monthly offers, and reactivation go out automatically, under a standing approval with a daily cap that expires.agent · within manager's limits

Conversations turn into next steps within the hour

Reply triage runs every 20 minutes. Every reply updates the affiliate's record. The agent drafts the response, and the manager approves it in the next card.

They sayRead asWhat happens automatically
"Got a client for you, ready to start this month"A deal🔥 Manager alerted, same-day call task
"Slammed with tax season, check back in a few weeks"Not nowA task and a follow-up on the date they gave; shows up in that morning's queue
"I have 2,000 old leads I never worked"Wants helpGrowth Services card (reactivation) + a scoping task
"When do commissions get paid?"CommissionsAnswer task for the human. The agent never states terms
"Send me the training invite"Event interestNext event link drafted
"STOP"Opt-outDo-not-contact, permanently. No further messages of any kind

Value first: growth services and events

Affiliates send more deals when they have more leads. The agent offers help, queues it, and tracks it to delivery.

The Affiliate Growth Kit

Done-for-you help, offered in check-ins and on request:

funnel pagereactivate their old leadsemail campaignssocial contentsystems help

"Do you need me to put together a funnel page for you? Want help reactivating your old list?"

Events that feed the program

Partner training twice a month ("How to use it and get more leads"), plus a weekly partnerships and affiliate-marketing coaching call in the Skool group.

The agent invites the right segments, sends reminders and the replay, tags who's interested, and follows up with anyone who asked a question.

Who does what

RoleOwns
AI Affiliate Manager (the agent)The rhythm. Daily sweep, queue, personalized drafts, reply triage, record keeping, follow-up tasks, newsletter and offer drafts, event logistics, scorecards, memory.
Relationship manager (a person, ours or yours)Relationships. Approves every send, takes the calls (deals, service scoping, recovery), works the daily task list with the agent.
Your partner lead (your side)Your program's owner. Program terms, commissions, new programs, escalations, final say on offers.
Official affiliate partnerWeekly partnerships coaching call in the group, events, growth-kit strategy.

Guardrails, built in

AUTONOMOUS
Reading, sweeping, lifecycle tags, notes, follow-up tasks. Every change is audited.
HUMAN APPROVES
Every message and every automated sequence: locked, approved once, then sent. The agent cannot approve its own sends.
BOUNDED
Recurring cadence runs under a standing approval with a daily cap and an expiry, revocable instantly. One command freezes all outbound.
NEVER
Guaranteed results, rates, or income claims; changing commissions or payouts; messaging opted-out contacts; paid data-enrichment vendors.

Compliance built into the send path: SMS carries opt-out language and only goes out 9:00–20:00 in each recipient's own time zone, STOP means do-not-contact forever, and a lint blocks "guaranteed", "no credit check", and stated rates. The demo runs in demo mode, where only designated test contacts receive real messages.

30 days, 253 affiliates. This is what it looks like.

An affiliate program of 253 partners, run day by day through the same engine the live agent uses: sweep, approvals, sends, reply triage, deals, newsletter, events. Reply rates are set at 22% for personal messages and 7% for bulk, stated so you can judge them.

115personal check-ins and follow-ups
24"check back with me" tasks worked on their day
59replies turned into next steps
12deals submitted after outreach
Where the same 253 affiliates end up after 30 days
Count of affiliates per lifecycle stage on day 30, with no outreach vs. with the agent running. The no-outreach side assumes no one replies or submits a deal on their own, so it is a floor, not a forecast.
Without the agentWith the agent
LifecycleDay 0Day 30, without agentDay 30, with agent
What the agent did253 affiliatesProjected at 10,000
Personal check-ins / follow-ups sent1154,545
Cadence enrollments (bi-weekly, monthly, reactivation)44917,747
Newsletter deliveries75930,000
Event / training invites39015,415
"Check back with me" tasks worked on their day24949
Replies triaged592,332
Deals submitted after outreach12474

The 253 partners are synthetic, so nobody was contacted; the engine and every rule are the real ones. The projection scales the run linearly and is only as good as its reply-rate assumptions. At full scale the personal queue is capped at 40 per day per manager, so personal volume grows with manager seats, not linearly. The live demo runs the same engine on a demo account.

See it on your program

Get your Revenue OS Map, book your Revenue OS call, or just send me a message.